Argument X WOWLab
What we do
We start by analysing your product, its goals and the market. Then we research your users behavioural patters, to be able to create the right user flow, that would be simple, efficient and engaging.
The User flow displays the project and helps in solving the strategic
and architectural tasks of the project.
Example:
In a publication, we described using User Flow to simplify the design for doctors using Amplifier VR to examine MRI images.
https://vimeo.com/573409287
and architectural tasks of the project.
Example:
In a publication, we described using User Flow to simplify the design for doctors using Amplifier VR to examine MRI images.
https://vimeo.com/573409287
We will test competitors' projects and make a presentation analyzing their solutions.
Project analysis becomes an argument in the concept design document.
Example:
Choosing a style for the VResort project, we tested two dozen competitive projects in order to choose a solution that would differ favorably. As a result, they give positive marks and write in the press about the immersiveness
of design solutions.
https://vimeo.com/573066717
Project analysis becomes an argument in the concept design document.
Example:
Choosing a style for the VResort project, we tested two dozen competitive projects in order to choose a solution that would differ favorably. As a result, they give positive marks and write in the press about the immersiveness
of design solutions.
https://vimeo.com/573066717
The roadmap defines the priorities of tasks and stages of project implementation time.
You can visually see how long each stage will take and what key points are
in the project.
Planning is needed when working with XR technologies to get the right budget and enough time to spend on RnD.
Example:
For Art VR art projects, it was necessary to develop game mechanics that the player created his works. During the creation of the mechanics for the three projects, we were helped by a roadmap for which all stages of RnD were visible.
https://vimeo.com/576755676/e4d3c0c117
You can visually see how long each stage will take and what key points are
in the project.
Planning is needed when working with XR technologies to get the right budget and enough time to spend on RnD.
Example:
For Art VR art projects, it was necessary to develop game mechanics that the player created his works. During the creation of the mechanics for the three projects, we were helped by a roadmap for which all stages of RnD were visible.
https://vimeo.com/576755676/e4d3c0c117
The technical guide describes what technologies will be used in the implementation of the project. When making a new project or major changes to an existing one, you need to know if this is possible from a technical point
of view.
Technical guide, document based on concept document design
Example:
For the medical project Amplifier AI, we have drawn up a technical task describing the technologies required to display complex MRI images simultaneously with the graphics needed to display the UI in the Unreal Engine.
https://vimeo.com/573409287
of view.
Technical guide, document based on concept document design
Example:
For the medical project Amplifier AI, we have drawn up a technical task describing the technologies required to display complex MRI images simultaneously with the graphics needed to display the UI in the Unreal Engine.
https://vimeo.com/573409287
We are testing UX in an XR project.
Game mechanics, interaction feedback, usability, and custom scenarios.
We will test your project, record a video, and make a report with suggestions for improvements.
Example:
For Art VR art projects, it was necessary to test the project many times to compose the problem tasks for each program, so that there were no errors in the project and each mechanic evoked the necessary emotions.
https://vimeo.com/576752003/51b7d8f53c
Game mechanics, interaction feedback, usability, and custom scenarios.
We will test your project, record a video, and make a report with suggestions for improvements.
Example:
For Art VR art projects, it was necessary to test the project many times to compose the problem tasks for each program, so that there were no errors in the project and each mechanic evoked the necessary emotions.
https://vimeo.com/576752003/51b7d8f53c
Concept design is a document of how the project will look and feel at its maximum potential. The design document presents what the main tasks should be solved in technology, mechanics, design, and scenario.
The concept design document is used at the initial stage
of the project or by startups when taking a new round.
A roadmap and terms of reference are built on the basis
of the design document.
Example:
For Art VR projects, we wrote a concept document on the basis of which three artistic experiences were made: Malevich, Shishkin, and Goncharova.
https://vimeo.com/576755676/e4d3c0c117
The concept design document is used at the initial stage
of the project or by startups when taking a new round.
A roadmap and terms of reference are built on the basis
of the design document.
Example:
For Art VR projects, we wrote a concept document on the basis of which three artistic experiences were made: Malevich, Shishkin, and Goncharova.
https://vimeo.com/576755676/e4d3c0c117
We start by analysing your product, its goals and the market. Then we research your users behavioural patters, to be able to create the right user flow, that would be simple, efficient and engaging.
We are doing 3D interface modelling. Our 3D design can be simply inserted into Unreal / Unity projects and it will work.
Example:
Project VResort, having received 3D UI, added it to the project and launched it on Oculus Quest.
https://vimeo.com/573066717
Example:
Project VResort, having received 3D UI, added it to the project and launched it on Oculus Quest.
https://vimeo.com/573066717
We make design layouts right away in Virtual Reality. In the early stages, our clients can already touch the interface immediately in reality.
Based on the results of VR layouts, the final 3D UI models are made.
Example:
in Project VResort, we showed VR layouts and approved the arrangement of elements. Then, based on the layouts, the final renders were made.
https://vimeo.com/573066717
Based on the results of VR layouts, the final 3D UI models are made.
Example:
in Project VResort, we showed VR layouts and approved the arrangement of elements. Then, based on the layouts, the final renders were made.
https://vimeo.com/573066717
We will animate 2D and 3D design and you can run assets in your Unreal
and Unity projects.
Example:
For the Amplifier VR project, we made animations that were added immediately to the Unreal project.
https://vimeo.com/573409287
and Unity projects.
Example:
For the Amplifier VR project, we made animations that were added immediately to the Unreal project.
https://vimeo.com/573409287
We use 2D UI in order to outline the schemes of user interactions.
2D UI becomes a technical task for 3D modelling.
For some projects, 2D stylization of the interface is justified stylistically
or by development time constraints.
Example:
In the Flow meditation project in reality, we made a 2D UI so that the UX / UI would be worked out by the time the Flow project was invested in the project.
Having made the UI in 2D, we were able to take into account the recommendations of psychologists who participated in the creation of scripts that help people relieve stress.
https://vimeo.com/577823836/2c84cdeff2
2D UI becomes a technical task for 3D modelling.
For some projects, 2D stylization of the interface is justified stylistically
or by development time constraints.
Example:
In the Flow meditation project in reality, we made a 2D UI so that the UX / UI would be worked out by the time the Flow project was invested in the project.
Having made the UI in 2D, we were able to take into account the recommendations of psychologists who participated in the creation of scripts that help people relieve stress.
https://vimeo.com/577823836/2c84cdeff2
We'll choose a styling that looks cool in VR and AR glasses.
Example:
In the VResort project, we moved away from flat UI as flat sites and thought about what kind of visualization would be pleasant to the touch. This is how we made the UI in VResort visually soft and blast-pleasing.
https://vimeo.com/573066717
Example:
In the VResort project, we moved away from flat UI as flat sites and thought about what kind of visualization would be pleasant to the touch. This is how we made the UI in VResort visually soft and blast-pleasing.
https://vimeo.com/573066717
We start by analysing your product, its goals and the market. Then we research your users behavioural patters, to be able to create the right user flow, that would be simple, efficient and engaging.
We make VR mechanics and interactions in UI right in Unity.
Example:
The assets transferred to the VResort project are used in the final published version.
https://vimeo.com/573066717
Example:
The assets transferred to the VResort project are used in the final published version.
https://vimeo.com/573066717
We make VR mechanics and interactions in Ui right in Unreal.
Example:
In Amplifier VR, elements are inserted into Unreal and appointments are set up.
https://vimeo.com/573409287
Example:
In Amplifier VR, elements are inserted into Unreal and appointments are set up.
https://vimeo.com/573409287
We will think over and collect in XR the actions that the user can make
to the UI and environment objects. What kind of feedback there will be from user actions at the level of vibration, color and animation - we give all this
ready-made for integration into the project.
Example:
In Goncharov's project, we first tested the experiment and possible scenarios on primitives, which were then transferred to the final 3D objects.
https://vimeo.com/576752003/51b7d8f53c
to the UI and environment objects. What kind of feedback there will be from user actions at the level of vibration, color and animation - we give all this
ready-made for integration into the project.
Example:
In Goncharov's project, we first tested the experiment and possible scenarios on primitives, which were then transferred to the final 3D objects.
https://vimeo.com/576752003/51b7d8f53c
We will design and assemble game mechanics for VR and AR. Our experience is built on three RnD laboratories for the study of VR mechanics. We know emotional game mechanics that will engage the player.
Example:
In the Shishkin project, we made game mechanics through which the player explores the world around him by painting it.
https://vimeo.com/576755676/e4d3c0c117
Example:
In the Shishkin project, we made game mechanics through which the player explores the world around him by painting it.
https://vimeo.com/576755676/e4d3c0c117
Why you should
work with us
work with us
Employee
What you get
RnD development processes for XR
Us
Freelancer
What you get
Employee
Art Direction
Us
Freelancer
Employee
Freelancer
What you get
Management
Us
What you get
Employee
Experience in XR design
Us
Freelancer
Freelancer
What you get
Employee
Pay for work, not the office
Us
What you get
Big design team
Employee
Us
Freelancer
Employee
What you get
Ready contracts protecting your copyright
Us
Freelancer
What you get
3D UI, animation, code
Employee
Us
Freelancer
Employee
What you get
Long-term support of the project
Us
Freelancer
Why you should work with us
Big design team
Pay for work, not the office
Experience in XR design
Management
Art Direction
RnD processes for XR
Ready contracts protecting your copyright
3D UI, animation, code
Long-term support of the project
What you get
Us
Freelancer
Employee
We support our UX / UI solutions and develop them together with your project
The XR market doesn't have many experts
in how to make a convenient and understandable
UX / UI design for XR projects. Finding new XR specialist UX / UI designers is expensive and time-consuming
in how to make a convenient and understandable
UX / UI design for XR projects. Finding new XR specialist UX / UI designers is expensive and time-consuming
We work with Silicon Valley and Singapore startups.
We have all the documents ready so that the copyright, based on the result of our work, will help you to raise
new rounds and everything was correct according
to the documents
We have all the documents ready so that the copyright, based on the result of our work, will help you to raise
new rounds and everything was correct according
to the documents
We built processes for RnD VR teams with 200 employees. We know how to test hypotheses
by mechanics and encounters in short iterations to get the result
by mechanics and encounters in short iterations to get the result
In our tasks, he controls a separate role in which
the person controls the artistic level of the project
the person controls the artistic level of the project
We use task trackers and roadmaps to see all the tasks in the processes. At weekly checkpoints, we agree on which tasks are taken for the week.
At the end of the week, we agree on a plan-fact
At the end of the week, we agree on a plan-fact
At WOWlab, we forge years of UX / UI design expertise into a methodology. A systematic approach to design makes the result understandable and emotional
Our team is distributed. Clients pay for work, not office rent. The pandemic has shown the world that the ability to work does not allow offices
There are 22 designers in the WOWlab team.
More design expertise, only in teams like Apple,
Oculus, Magic Leap, Hololens
More design expertise, only in teams like Apple,
Oculus, Magic Leap, Hololens
Our AR/VR projects
VResort
Hotel reservation in VR
Hotels
Flow meditation
Meditation in VR for office relax zone
Meditation
Amplifier AI
Viewing MRI images in VR
MedTech
Malevich VR
VR project for the main art gallery of Russia — the Tretyakov Gallery
Art VR
Goncharova VR
VR project for the main art gallery of Russia — the Tretyakov Gallery
Art VR
Shishkin VR
VR project for the main art gallery of Russia — the Tretyakov Gallery
Art VR
Shishkin VR
VR project for the main art gallery of Russia — the Tretyakov Gallery
Art VR
Goncharova VR
VR project for the main art gallery of Russia — the Tretyakov Gallery
Art VR
Malevich VR
VR project for the main art gallery of Russia — the Tretyakov Gallery
Art VR
Flow meditation
Meditation in VR for office relax zone
Meditation
VResort
Hotels
Hotel reservation in VR
Amplifier AI
Viewing MRI images in VR
MedTech
About us
We know how to work remotely. For 7 years, we have sharpened all our workflows and communication to avoid a need for a personal presence in the office.
Head of UX / Co-founder
Pavel Sovushkin
CEO / CTO / Co-founder
Dmitry Gerasimovich
Head of design / Co-founder
Miroslav Stefanskiy
Community Manager
Azinat
Producer
Alex Azzi
Business Development
John Russo
Our UX
methodology
methodology
For 7 years of work, we have formed a methodology for creating XR projects.
We open R&D labs and train new UX specialists at the British Higher School of Art and Design, the Higher School of Economics, etc. We are always glad to share our experience, and we have already trained about 200 new UX designers.
We open R&D labs and train new UX specialists at the British Higher School of Art and Design, the Higher School of Economics, etc. We are always glad to share our experience, and we have already trained about 200 new UX designers.
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